According to the InfoTrends’ recently released U.S. Print On Demand forecast, the production copying and digital printing market in the United States will account for 921 billion impressions in 2010, generating total annual equipment, supply, and service revenues of nearly $19 billion. Meanwhile, the retail value of print will approach $73 billion.

Color print on demand continues to be the driver behind this growth, which is primarily due to the success of production color devices (i.e. printers and copier/printers with speeds of 24+ pages per minute). InfoTrends expects the retail value of print in U.S. production color (24+ ppm) print-on-demand environments to experience a compound annual growth rate (CAGR) of 23% over the forecast period, clearing $50 billion by 2010. Equipment, service, and supply revenues for this category will also grow rapidly, and are expected to reach $11.6 billion by 2010. The installed base for production color devices in the United States will increase at a CAGR of 23%

Black & white print on demand will grow at a much slower rate than color. This is due in part to the continued shift of black & white pages to color devices such as Universal Copier/Printers (UCPs). Annual impressions will reach their peak in 2009. Even so, the retail value of black & white print on demand will climb at a CAGR of 2% to reach $10.6 billion in 2010.